E-Commerce Solutions: Automotive Industry

Corporate Profile
An award-winning car care product manufacturer, this expanding company boasts one of the highest rated product lines in the United States. The Company ships product internationally and is used by many show car enthusiasts.

Problem
Due to customer enthusiasm and rave product reviews in a respected car magazine, the Company’s following dramatically increased, overwhelming the small company. Staffing issues, as well as a lack of time to focus on product promotion and development, frustrated the owner. His phone line was flooded with questions about product use and complaints about delays, incorrect shipments and difficulty ordering the product.

Solution
Transmedia Technology was able to offer the Company peace of mind. We took over Pick, Pack and Ship distribution and implemented quality control procedures to ensure the right products get to the right address. Weekly inventory reports keep the Company up to date with its products.

The Company’s east coast location is no longer an obstacle. All products are shipped from our central site, resulting in faster shipping throughout the United States. Issues such as lost shipments and damaged products are handled by us, so staffing problems and customer service issues no longer trouble the Company.

Transmedia recommended and implemented an e-commerce site and toll-free service line. Now ordering and product information is available through three means: mail, internet and phone. Once again sales dramatically increased, but this time the Company had no problem handling the growth; Transmedia Technology was able to maintain its record of accuracy and efficiency.

Results
   · No more hassle with staffing issues
   · Increased accuracy and efficiency
   · Faster and more accurate shipping
   · Increased product availability.
   · Decrease in customer complaints and problems
   · More time to focus on product development
   · Increased customer satisfaction